Driven Racing Oil
The key to making a great oil is to think like an engine builder. Just like a race-winning engine, you build your oil to excel in its specific application. It takes research, testing, precision, and a refusal to ever take shortcuts. Don’t confuse a standard motor oil sold at a price with an oil that is truly engineered for maximum performance. And the only way to tell which oil is truly engineered to win is to look at its track record. No oil is race-tested like Driven Racing Oil, and no oil you can buy has proven its potential like Driven Racing Oil. It’s a track record you can trust.

Why Use Driven Racing Oil?
Created by Joe Gibbs Racing, Driven Racing Oil is specifically formulated for racing and high-performance engines. What makes our products different? Simply put, our products are unique because we always put “the engine before the molecule.” While other oil companies love chemistry and have no real understanding of how their products are actually used, Driven keeps things in order. The oil is there for the engine, not the other way around. Our product development team looks at the engine and how it is used; then we design application-specific products with a “zero compromise” approach that delivers a measurable performance advantage.

The History of Driven Racing Oil

For more than a decade, Driven Racing Oil has been a respected leader in lubricant technology. In the video “The History of Driven Racing Oil,” Lake Speed, Jr., CEO and Certified Lubricant Specialist at Driven, reveals the company’s roots at Joe Gibbs Racing and traces the events that led to Driven’s current position as a major player in the industry.

Company Timeline

1999 – Mark Cronquist and Joe Gibbs Racing’s engine department continue to experience flat-lifter camshaft failures on the dyno and on the track. Research begins to determine the contributing factors. Use of API-rated engine oil is found to be a contributing factor. Development contracts are signed and R&D begins for Joe Gibbs Driven Racing Oil. In 1999, over $500,000 worth of engines are used to test and evaluate prototype versions of the BR Break-In Oil and XP1 Racing Oil.

2000 – Use of Joe Gibbs Driven BR Break-In Oil reduces camshaft failures from 1 in 10 to 1 in 40. Bobby Labonte wins the 2000 NASCAR Championship for Joe Gibbs Racing thanks to no engine failures. The 2000 season was the first full year that Joe Gibbs Racing used Joe Gibbs Driven Racing oil.

2001 – Tony Stewart wins 3 NASCAR Sprint Cup Series races and finishes 2nd in the series points standings. Bobby Labonte wins 2 NASCAR Sprint Cup Series races.

2002 – Tony Stewart wins the 2002 NASCAR Sprint Cup Championship by winning 3 times. Bobby Labonte wins the spring NASCAR Sprint Cup race at Martinsville Speedway.

2003 – Bobby Labonte wins 2 NASCAR Sprint Cups and Tony Stewart wins 2 times. Research and development begins on the current XP1 formulation.

2004 – With the current XP1 formulation, Joe Gibbs Racing finishes the 2004 season without a single engine failure. Tony Stewart wins two NASCAR Sprint Cup Series races – Chicagoland Speedway and Watkins Glen International. Joe Gibbs Racing begins test marketing Joe Gibbs Driven Racing Oil. A select number of engine builders are provided with Home Depot paint buckets filled with XP1 and BR. These independent tests confirm the performance of Joe Gibbs Driven Racing Oil, so Joe Gibbs Racing launches Joe Gibbs Driven Racing Oil at the Performance Racing Industry Trade Show in Indianapolis, Indiana. XP1 and BR are the only products offered.

2005 – CV Products of Thomasville, NC becomes the first distributor of Joe Gibbs Driven Racing Oil. Tony Stewart wins the Brickyard 400 and four additional NASCAR Sprint Cup Series races en route to winning the 2005 NASCAR Sprint Cup Series Championship. Joe Gibbs Driven began testing XP2 throttle plate motor oil and 75W-110 synthetic gear oil in the summer of 2005. Both products are used during the critical “Chase for the Championship” period. Research and development begins on XP0 and XP3.

2006 – Joe Gibbs Driven XP0, XP2, XP3, XP4 and 75W110 synthetic gear oil are introduced for the 2006 season. Research and development begins on Super Speedway gear oil, qualifying gear oil, MTF manual transmission oil, PSF power steering oil, XP5 and XP6. Tony Stewart wins 5 NASCAR Sprint Cup Series races. Rookie Denny Hamlin wins NASCAR Rookie of the Year honors by winning two races.

2007 – XP5, XP6, Super Speedway Gear Oil, Qualifying Gear Oil, MTF and PSF are introduced for the 2007 season. Development of the next generation of racing oils begins. Tony Stewart wins 3 NASCAR Sprint Cup Series races and Denny Hamlin wins 1 race. Joe Gibbs Driven Hot Rod Oil is introduced at the Performance Racing Industry Trade Show in Orlando, Florida.