REDATS is a brand of the Polish company REDATS Sp. based in Jabłonna-Majątek near Lublin, Poland.

The company has been around since 2006 and the REDATS brand was introduced in 2017 to mark a clearer identity with the color red as a symbol.
Their business is focused on equipment and tools for car and tire service: Tire Machines, balancing, lifts, compressors, etc.
REDATS’ profile is to offer high quality at a good price: they emphasize material selection, quality assurance and their desire to make the everyday life of professional workshops easier.

They highlight three core values:
Ease of use – their products should be safe and intuitive.
Innovation – constant updates and development to meet the needs of workshops.
Wide range – from simple tools to larger machines for professional operations.

Target group and market position:
Their primary target group is workshops and tire service workshops: both for passenger cars and heavier vehicles.

REDATS markets itself as a “one-stop-shop” for workshop equipment where you can get everything from tire changes to balancing machines.

They have sales in more than 40 European countries.

Summary
REDATS is thus a Polish workshop and tire service specialized brand that focuses on combining quality, user-friendliness and competitive prices for professional customers.